MAURO VECCHI WAS BORN IN 1977, IN REGGIO EMILIA, ITALY. AFTER HIS STUDIES IN FILM AND CINEMATOGRAPHY AT BOLOGNA UNIVERSITY MAURO STARTED WORKING AT KALIMERA. DEVELOPING INTO ART DIRECTING AND BEGAN DIRECTING HIS FIRST MUSIC VIDEOS AND COMMERCIALS COMBINING LIVE ACTION AND MOTION GRAPHICS IN A STRIKING AND UNUSUAL WAY. SINCE 2006 HE HAS WORKED AS A FREELANCE DIRECTOR. HE SHOWS REAL VERSATILITY, FUSING A FRESH IRONIC TOUCH WITH A NEW AESTHETIC WAY OF SEEING. HE HAS DIRECTED COMMERCIALS FOR WORLD BRAND NAMES LIKE COCA COLA, KELLOGG’S, SONY ERICSSON AND FIAT AND HAS ACHIEVED INTERNATIONAL RECOGNITION WITH HIS MUSIC VIDEOS.